TwoJeys x Zalando

Conceptualized and directed the launch of the Twojeys capsule collection for Zalando, designing a campaign that showcased the brand’s handcrafted, California-inspired jewelry. Collaborating closely with founders Biel Juste and Joan Margarit, I spearheaded the collaboration, creating an exclusive collection for Zalando that embodied the Gen Z ethos—sustainability, inclusivity, and rebellious spirit—while preserving the brand’s artisanal roots. I led the creative direction for the launch, ensuring the visual storytelling resonated with both Zalando’s global audience and Twojeys’ unique style. The result was a contemporary, genderless collection that seamlessly blended timeless design with eco-conscious craftsmanship, establishing an ongoing relationship between the brand and the marketplace.

For
TwoJeys & Zalando

Year
2021