#STREETITALL x Google Street View

#STREETITALL marked the launch of the first-ever Streetwear 360 lookbook on Google Street View, highlighting iconic streetwear locations across four major Spanish cities. Featuring 28 influential Spanish streetwear personalities, the campaign crafted a visually captivating and immersive experience that resonated deeply with the target audience. Achieving an impressive reach of over 20 million across all touchpoints, it culminated in an all-time high brand heat of 11.8%. By leveraging cutting-edge technology and authentic storytelling, the campaign positioned the brand at the forefront of the streetwear movement, igniting conversation and engagement within the community.

For
Zalando & Google

Year
2019