AW20 Zalando Spain

Conceptualized and directed Zalando's first ambassador-led campaign in Spain for the AW20 season, featuring actresses Macarena García and Greta Fernández. This annual collaboration extended across multiple channels, including social media and retail, showcasing Zalando’s autumn collection through a contemporary lens. I led the creative direction, selecting an industrial yet warm setting to visually capture the dynamic friendship between the two ambassadors, while highlighting key seasonal trends. The campaign’s storytelling seamlessly integrated bold, printed pieces with a minimalist environment, ensuring the collection resonated with Zalando’s fashion-forward audience. This ongoing collaboration positioned the brand prominently in the Spanish market.

For
Zalando Spain

Year
2020