SOLARIS Group Rebranding

Leading the Content and Communications team during Solaris group's rebranding, I played a pivotal role in shaping the brand’s vision, tone of voice, and strategic communications. I spearheaded efforts to refine the brand tone, making it more partner-focused and inclusive, and ensured that the visual language was fully in line with this vision. The simplified, modern visual identity and expressive illustrations were crafted to reflect our human-centric, forward-thinking approach, reinforcing the tone of voice across all channels. This holistic strategy bridged the gap between technology and finance, ensuring our messaging emphasized innovation, trust, and inclusivity in every communication.

For
SOLARIS Group

Year
2022