AS IF x Zalando

I introduced AS IF Clothing to Zalando, conceptualizing a bold, genderless capsule collection that embodies the brand's signature vibrant colors and 90s-inspired prints. Collaborating closely with founders Javier Calvo, Javier Ambrossi, and Carola Etchart, along with illustrator Amanda Portillo, I ensured the collection's creative direction reflected their playful, non-conformist aesthetic. I oversaw the campaign's creative execution, crafting a launch that visually captured the brand's ethos and resonated with Zalando's audience, culminating in a successful exclusive release on the platform.

For
Zalando

Year
2021